Scary Global Pandemic e-Book Part 3

Download our free guide to discover:

  • How to protect your employer reputation
  • How to reinforce your organization’s culture
  • How to make technology your friend

Scary Global Pandemic e-Book Part 2

Download our free guide to discover:

  • The 3 things your CEO needs to communicate to employees in a crisis
  • The 5 things other executives must communicate to employees in a crisis
  • How employee communications changes through the six stages of crisis

Scary Global Pandemic e-Book Part 1

Download our free guide to discover:

  • Best practices for communicating through a scary pandemic
  • Why front-line managers are your secret weapon
  • How to enable new managers to communicate effectively

Executive Communications Idea Pack

Topics explored in this idea pack include:

  • How Executives build a brand as a strong leader within the organization
  • How Executives repair their broken brands inside an organization
  • How Executives inspire employees during tough times

The Swear Jar Podcast

Welcome to The Swear Jar, the official podcast of the Academy of Business Communications, where we tell it like it is about corporate and employee communications.

Summary of Episode

Are you unintentionally barfing information at your employees? If you are, you’re not alone. You see, providing your employees with emails, posters, conference calls, social media, texts, surveys, town hall meetings, etc. — although well-intentioned — can create just too much darn noise. The result: your over communicating can confuse employees or potentially alienate them.

So, why do we give into our impulses to over communicate? Well, we assume more is better.  And, what happens when this pattern is replicated time and time again? Well, since it’s unfair to expect employees to process an avalanche of information, they do what we all do: start becoming selective. Employees decide what to listen to, who to listen and what sources are to be ignored. Ironically, companies that over communicate find themselves with well-entrenched rumor mills. 

To avoid the negative implications caused by over communicating, take a deep breath and focus on how we want our employees to behave. Then, consider what information, motivation and support they need in order to be able to behave this way. 

Key Topics

  • What We Mean By Over Communicating (0:38)
  • Why We Over Communicate (4:01)
  • The Implications of Over Communicating (11:25)
  • How to Avoid Over Communicating (16:05)
  • Summary (33:01)

Resources Highlighted in this Episode

Evaluating Communications Checklist:

  • Is the communication piece/activity aligned with what matters?
  • Is communication piece/activity relevant or merely interesting?
  • If we don’t use the communication piece/activity, what’s the worst thing that can happen?
  • Is the communication piece/activity adding any clarity? Or just raising a bunch of unanswerable questions?
  • Who are the stakeholders?
  • Are they emotionally/cognitively able to process information?
  • How are you going to measure success?

Other Resources Highlighted in this Episode

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Summary of Episode

There’s a dangerous assumption about employee communications that runs rampant in far too many organizations. Specifically, that by focusing on employee communications, you can cure practically everything. 

Sure, more often than not employee communications is a vital component in helping organizations succeed but, rarely does focusing on it alone help you successfully tackle difficult organizational issues.

So, how do you know if this shi**y assumption has taken root in your organization? Well, you can see it in: 1) the language used by your executives and managers; 2) manager’s behaviours; 3) the way communications is staffed/structured in an organization; and 4) job descriptions used to hire, retain and measure those held responsible for employee communications.

For example, just consider that by delegating employee communications to one person or one team alone, the rest of the organization, over time, comes to think “Hey, the communications professional(s) will take care of employee communications. So, that means no one else really has to”.

Focusing on employee communications alone never solves all your sh*t. However, a well-defined, resourced and enabled communications function can play a vital role.

Key Topics

  • The Grand Expectations for Communications (0:57)
  • What it Looks Like When Communications is a Seen as a Cure-all (2:43)
  • The Implications of Thinking Communications is a Cure-all (10:01)
  • What Gives Rise to Communications Being Seen as a Cure-all (10:57)
  • How to Avoid Thinking Communications is a Cure-all (19:38)
  • Summary (22:18)

Resources From This Episode

Other Resources Highlighted in this Episode

Get to Know Us/Join Our Community