If you’ve recently joined an organization as a member of the leadership team — or have changed titles within the last 18 months — success in your new role depends on how you’re perceived. So, have you planned out how you want to be thought of by employees, colleagues and other key stakeholders?
Having a strong, consistent and relevant “brand” isn’t as easy as sending out a company-wide email or conducting a town hall every quarter. When, where, and how you choose to communicate is observed, interpreted and interpreted all the time by people throughout your organization.
That’s why it is critical to take hold of your brand and shape a reality that helps you -– and by extension –- your organization succeed.