Corporate Storytelling:

How to craft and tell stories that
inspire, engage and align employees (and other key stakeholders).

Workshop overview

For decades, corporate storytelling has played a critical role in strengthening the emotional bond between organizations and their employees. During the COVID-19 pandemic, stories are even more important!

That’s why corporate storytelling is used as a key management tool to increase employee engagement and productivity across functions, teams, projects, and geographies.

But, to achieve positive results from storytelling means you must be able to craft, time and tell stories well.

You should attend if you are a:

  • Corporate communications professional
  • Employee communications professional
  • HR manager or director
  • Department leader
  • Front line manager

In this workshop, you’ll learn :

  • Why we need stories now more than ever
  • How to find and capture your organization’s COVID stories
  • When to (and not to) use corporate stories  
  • Types of stories

Workshop format and details

This 90-minute workshop is delivered via Zoom. 

For more information email info@academyofbusinesscommunications.com

Fee: $99.00 plus HST.