The scope of communications plans continues to grow. Plans increasingly include activities driven by colleagues in HR, Marketing, PR, IT, Legal and/or the Executive. But, while your plan’s scope has expanded, the resources you need to achieve its increased number and complex objectives haven’t grown to keep pace. In fact, your supervisor may be asking you to “do more with less”.
A thorough and structured review increases your ability to achieve your most important communications goals because it:
- Validates your work and insights
- Identifies potential “land mines” before they create costly problems
- Provides a practical methodology to compare plans by quarter (or year-over-year)
- Demonstrates diligence to skeptical supervisors/executives