by Elizabeth Williams
Elizabeth and Andrew explore the myths and risks around over communicating in this article published in Software Business Growth magazine.
Most organizations recognized the importance of communicating with employees and customers during those confusing, frightening early weeks of the coronavirus pandemic. For some software companies, the underused employee communications muscle had atrophied, and executives were hearing from Forbes, HRD, and others that in times like these, overcommunication is what’s needed. But is it?
This article looks at why over-communicating is not the best approach in a crisis, how software executives can find a better balance in their employee communications, and where they can start in planning for 2021.