Tuesday January 12, 12:30 to 2:00 PM (EDT)
Corporate storytelling plays a critical role in strengthening the emotional bond between organizations and their employees. That’s why corporate storytelling is used as a key management tool to increase employee engagement and productivity across functions, teams, projects, and geographies.
Learn how to craft and tell stories that inspire, engage and align employees (and other key stakeholders).
Part One – Date TBD; Part Two – Date TBD
Organizations are in a constant state of change. So, you’d think we’d be pretty good at it by now, but the truth is more than 80 percent of change initiatives are doomed, and lousy communication is often the culprit.
Whether you’re dealing with a post-pandemic workplace or adoption of new technologies and policies, this workshop will help you communicate all kinds of change with confidence. The result: higher levels of success, productivity and trust. **This course gives you 6 HRPA-approved CPD credits.**
December 3, 2020 12:30 to 2:00 PM (EDT)
Whether it’s nasty, neutral or nice, when employees and former employees leave reviews on sites such as Glassdoor or Indeed, they are also giving your organization a gift (even if it doesn’t really feel like it).
Learn how to respond to online comments and harness the gift of feedback to strengthen your brand as a great employer.
Wednesday December 9, 12:30-2:00 PM (EDT)
Measuring the impact of employee communications is no longer an option. It is the key to demonstrating the importance of the Employee Communications function to skeptical supervisors.
Proving the impact of your employee communications also sets you on a path to getting a well-deserved place at the decision-making table. But, even if that’s not your ultimate goal, showing the positive impact of your employee communication means you are more likely to keep or increase your budget.
Our workshops help you build the skills to be recognized as
the strategic powerhouse you really are.
Our workshops arm you with the insights, best practices and skills
you need to enable your leaders, inspire your employees and add strategic value.
Our executive workshops help your leadership team work with advanced tools such as framing, narratives and storytelling to build the alignment you need to drive results. Whether you are leading through times of change, transforming the culture or looking to have greater impact, we can help. Drop us a line to learn more about our customized leadership communications workshops.
For over 25 years, Andrew Brown has been an ‘organization junkie‘ – helping companies harness communications to adapt to rapidly changing circumstances. He has inspired teams of communication professionals while leading internal (and external) communications for complex multinational organizations. He has also served with agencies optimizing communications for top tier clients. As such, Andrew has honed the skills from his Master’s in Managing Organizational Change across industries, including: Accounting, Architecture, Associations, Banking, Construction, Engineering, Facilities Management, Hospitality, Insurance, Legal Services, IaaS, Loyalty Marketing, Municipal Government, Outdoor Advertising, Real Estate, Recruitment, Reinsurance, Software Development and SaaS.
Andrew’s methods on how managers and executives can tap into communications to achieve business goals have been widely published, including in: Canadian Business, The Financial Post, Profit and Software Business Growth. He is the author of the ‘Do or Die Communications’ series for Arlene Dickinson’s blog, the ‘C-Suite Communications Toolkit’ blog series and the ‘Build Business Through Strong Relationships’ book series.
Elizabeth started out as a journalist but soon learned the hours were better in corporate communications. She has since worked in the insurance, technology, advertising, telecommunications, cannabis and financial services sectors in a variety of senior communications, brand and marketing roles. Prior to the Academy of Business Communications, she was head of brand and communications at ADP Canada. She has a Master’s degree in Professional Communications, with a research focus on executive communication. She writes a syndicated blog, speaks at conferences and is a part-time professor at Centennial College
Over the past 20 years she has worked with companies including Rogers, Shoppers Drug Mart, TELUS, The Beer Store, Constellation Software, Bank of Montreal, and Aon to help them tell their stories and engage their employees and customers in meaningful conversations. When she isn’t doing all of this, Elizabeth is negotiating with her children, refereeing soccer, cooking, or golfing very badly. She secretly wants to be a figure skater.
After all, only you know the dynamics unique to your organization.
That’s right it’s okay to be fallible.
That’s because we want you to feel confident and empowered when developing and rolling out your communications.
That’s because we want you to be supported with ongoing learning to ensure your continued success – even well after you’ve completed our workshops.
That’s because to guide you safely we must be honest. And, like all good guides, we only succeed if you arrive at your destination safely.
That’s because we are passionate about guiding professionals to develop and roll out authentic, awesome and aligned communications.